RESUME
Professional ​
info​​
I'm an Auckland-based marketing strategist with a passion for copywriting and a diverse background across radio and TV stations, advertising agencies, and hospitality businesses. I have successfully amplified the voices of both B2B and B2C brands. My expertise includes conducting thorough marketing research and implementing a full-funnel lifecycle marketing approach with a strong emphasis on conversion.
I always ensure that all strategies closely align with business metrics. Additionally, I possess technical proficiency in digital marketing, CRM management, and promotional tactics.
Work​
experience​
RADIO FM 89,3
Jan/2011 - Fev/2014
MARKETING COORDINATOR
As part of my role, I implemented various marketing initiatives to promote the radio station's services and products to existing and potential customers. My responsibilities included conducting analytical and creative marketing activities such as sponsorships, promotions, events, advertising, and programming. I diversified campaigns, managed special promotional product giveaways, and arranged appearances. Additionally, I prepared reports to evaluate campaigns and optimize for improved ROI. I kept up-to-date with radio industry trends and consumer behaviours, providing guidance for brand strategy development. I also utilized social media to showcase our offerings and increase brand exposure. Lastly, I provided incentives, special promos, and discounts to attract new leads and enhance our marketing efforts.
NISSEI PHARMACY Jan/2011- Dec/2011
MARKETING ANALYST
My responsibilities included developing and executing strategic plans for relationship marketing and communication campaigns. I also managed the database and analyzed customer data to create relationship rules and measure the effectiveness of implemented actions. Additionally, I worked closely with the advertising agency to prepare briefings and approve advertising pieces.
RTM MARKETING -
TRADE AND RETAIL DESIGN
Mar/2009 - Jan/2011
PROJECT COORDINATOR
My role involved planning and coordinating promotional, trade marketing, and event projects, as well as developing strategic communication and merchandising plans for the company's retail businesses
MADE IN COMUNICATION AGENCY Jun/2007 - Mar/2009
MARKETING ANALYST
My responsibilities included preparing and monitoring marketing plans and programs, participating in the formulation of the company's commercial policy, and developing and promoting products and services. I also established and conducted Marketing and Communication Plans by analyzing promotional approaches, and advertising channels to be used by clients.
RIC GROUP
RICTV RECORD -
RADIO JOVEM PAN
Mai/2006 a Jun/2007
PROJECT MANAGEMENT INTERNSHIP
I was responsible for creating and writing scripts for radio and TV, as well as content for the Internet. I am also involved in identifying customer demands and planning for the development of special projects and new products for RICTV/RECORD, Radio Jovem Pan FM, and the websites Clickmarket and Clickpan.
Skills
- Conducting product planning and market research
- Defining marketing objectives
- Planning and executing events
- Conducting thorough research and analysis
- Creating advertising plans
-Proficient in InDesign, Photoshop, and Illustrator
- Possessing tactical thinking skills -Developing promotional and sales materials
- Establishing corporate branding and communication strategies.
Languages
PORTUGUESE
ENGLISH
SPANISH