DID THIS, DONE THAT
Project |04
Coca-Cola Launch - Powerade
Curitiba - Brazil
​I launched an internal product for Powerade, aimed at promoting and engaging the sales team of Coca-Cola with their new product in the portfolio. I was responsible for creating, planning, and executing the event, which involved 300 employees. The event included a kart race, followed by a conference that explained the unique features and benefits of the product. We worked together to create an experience that energized the participants, leaving them motivated to tackle future challenges.
Project |05
Promotional and Event Projects | Radio 89,3FM Curitiba - Brazil
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I was in charge of the creative planning and production of an event that involved a traveling truck. The truck featured live performances by several radio artists to the public in attendance. With the brand ambassador and a team of radio announcers, the brand gained a strong presence in the market and gained significant exposure to the audience. The event was a huge success, with over 50,000 people enjoying the music in the street.
Project |06
Brand Activation | Experiential Event Stands
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​As part of a lead generation campaign for a private university in Curitiba, I was responsible for organizing a stand at a music festival attended by 10,000 people. The focus of the campaign was to promote sustainability and increase registrations for the university's next intake. The stand had to be ecologically friendly and attract attention from the festival-goers. To achieve this, I created a lounge area with a forest theme, complete with the sights, sounds, and smells of a forest. This provided a refreshing break for the public during the busy festival.
Project |07